Pacific Place - above
Loyalty Program Branding and App design
Pacific Place was looking to launch a tiered point’s loyalty programme to engage and recognize high value customers with elite services and one of a kind experiences.
PP contracted us to create the brand essence and programme design with personalised dialogue for member engagement providing relevant offers, benefits, and rewards for the specific programme tiers
OVERVIEW
CHALLENGE
To create a unique, elegant and memorable loyalty branding for a leading luxury mall is a challenge to us. For the valued guest, it have to be delighted, inspired and given the opportunity to indulge in rewards that never fail to go above and beyond their expectations.
GOAL
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Based on PP brand guidelines create a programme brand architecture and associated collateral
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Develop a CRM solution with a single view of the customer
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Deploy a loyalty rules engine and data model for communications, analytics, and reporting
RESULTS
5 months implementation of the programme strategy
Over 90% Enrollment of the targeted member within 2 months
Over 3000 redemption during the holiday period
MAIN LOGO DESIGN
“above” Pacific Place is a refined-lifestyle programme for you, our cherished guest.
It has been designed to recognise, appreciate and thank you, for the decision made, in spending your valuable time with us.
TIER LOGO DESIGN
PROGRAMME PROPOSITION
TOPOGRAPHY PATTERN DESIGN
The topography of an area refers to its appearance resulting from its natural and artificial physical features. The pattern that defines the visual identity of above is inspired by the contours of topographical lines that characterise the signature interior design of Pacific Place. In order to align and extend the aesthetics of the branded topography lines into the above programme, we have transformed it into a modern and atmospheric design that symbolises the distinctiveness and depth of an extraordinary lifestyle.
PHYSICAL MEMBERSHIP CARD
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